Take Advantage of Book Promotion Opportunities
As an author, you probably spend a lot of time seeking book promotion opportunities. You’ve researched book review sites, you attend all local book fairs, you’re constantly on the lookout for speaking...
View ArticleLook Beyond the Bookstore to Sell More Books
“Total unit sales of print books sold through the outlets whose sales are captured by Nielsen BookScan dropped 10.2% in the six month period ended July 3, 2011…” (PWDaily, July 8, 2011). This is a...
View ArticleWrite a Blog Marketing Tip in 30 Minutes
Are you blog marketing with tips already? Do you fully realize the benefits of that? As you look for tips to help you in your business, millions of others do too. Your online audiences love tips...
View ArticleHow to Get Feedback for Your Writing
There’s nothing quite like positive feedback for your writing efforts. Whether it’s a complimentary letter-to-the-editor published in a magazine that ran your article, a supportive comment from a...
View ArticleThe Corporate Kiss
Again I stand on the verge of a familiar milestone with an unfamiliar wisdom. Feverishly I type away the midnight oil with the sounds of tapping on laptop keys. “The End” will bless the final page of...
View ArticleDo You Know Your Non-Fiction Book’s Best Target Audience?
One question I ask emerging authors is, "Who is your primary audience (target market)?" They often say, "Everyone needs my message." They have an idea and just start writing. They don't think ahead...
View ArticleThe Power of a Pin: Why Pinterest is a Game Changer
About ten months ago, I listened to Gary Vaynerchuck talk about this new site called Pinterest. He was really excited about it, though at first I didn’t get it. “Get on Pinterest now!” Gary encouraged....
View ArticleGetting Published and Finding a Mainstream Publisher
One question that I frequently hear from new authors is how do you get published by a mainstream publisher? Sure, anyone can get published these days through various print-on-demand and e-book...
View ArticleI’ve Got Publicity, Now Where are My Sales? Your Plan May be Missing Key...
Naturally, if you get publicity for yourself and your book, you expect sales to start ringing up. Sometimes they do, but just as often, they don't. Why? Because getting media exposure is just one...
View ArticlePersonality Sells Books
I read the results of a survey recently where authors and publishers were asked, “What’s the best form of promotion?” The largest percentage responded that they sell more books through personal...
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